Category Archives: Business Management

Does Your Business Need a Mobile App?

As a business owner you may be asking yourself this question when it seems like the whole world is going mobile. There are some key points to consider in order to answer this question for your company.

The first thing to consider is your audience. What does your typical consumer look like? Nielson released a study in January 2012 with a sample of 20,000 consumers on reported smartphone ownership. The percent in each category is as follows:

  • 66% of 25-34 year olds
  • 54% of 18-24 year olds
  • 53% of 35-44 year olds

If your target audience is not in these age groups, you may not want to proceed with an app. However, if your audience is in a saturated bracket, consider if you have a following or would be able to create one with a little work. One thing to try before investing in a mobile app would be to create an online presence through a website and Facebook. Would your company be able to use an app to “push” products and services to your followers? Would a mobile app give you a competitive advantage?

Google released some other interesting data to consider:

  • Mobile searches have increased 4X since 2010, to over 100 billion mobile searches in 2011. Consumers are looking for information directly from their smartphones, often about local businesses, where to go and what to do.
  • 36% of all restaurant searches are done on the mobile phone.
  • 70% of smartphone users use their device while shopping in-store
  • 53% of searchers purchase as a result of a smartphone search
  • 95% of smartphone users have searched for local information
  • As a result of looking for local information, 77% contact a business and 44% purchased
  • By 2013, more people will use their mobile phones than PCs to get online

Does your business have the capability to benefit from this type of use to enhance shopping experiences, promote products or fill time-slots?

The last point to consider would be budget. Development costs can vary greatly depending on the complexity of the app. Meet with a development team to determine what functionality would be necessary and to craft the most useful tool for your business so your company’s costs will be returned exponentially.

Gaming to Grow Your Business

The Economist says “video games will be the fastest growing and most exciting form of mass media over the coming decade.” But why should that excitement end there? Businesses across the board are finding they can use the same idea, and the same audience, to increase business.

Today there are more than 180 million gamers of all ages in the US, and over 40 percent are female. Smartphones are adding to this increased audience. An example of merging business interests with gaming enthusiasm would be a new campaign by the Utah Division of Emergency Management and the Centers for Disease Control and Prevention which plans to capitalize on the recent rise in popularity of all things zombie. They are centering their new campaigns around “everyone’s favorite monster” in hopes of bringing increased attention to their cause and attendance to their events.

This same use of a modern gaming audience can be applied for business use in trainings, advertising, simulation or education. If you are looking for that extra something to bring attention to your business, business mobile app or desktop application, think about the possibilities of a gaming format.

References: Bloomberg Businessweek August 27-September 2 issue, ksl.com, The Economist

New mobile app – Vinny

We are excited to showcase a fantastic new mobile app we have helped develop. This app is still in beta but will be released soon!

Did you ever wonder what the dealer really paid for that car on the lot?

Check out Vinny, a new app that tells you the exact wholesale cost by simply scanning the VIN barcode. The creators of this idea put together a video highlighting how the new app works:

We created this app using PHP, Mongo DB datasource for Cakephp, and JQuery Mobile.

Call out to Early Adapters: Could Smart Stickers Add Value to Your Business?

Smart stickers, or programmable tags, are low-cost pieces of paper or plastic that can communicate with gadgets via a short-range radio technology called near field communication, or NFC. They can be customized to trigger an action on any phone with an NFC chip. According to IHS iSuppli, 186 million NFC-enabled phones will be shipped in 2012, up from 93 million last year. The tags can be purchased through various websites; either bare-bones for a few dollars a piece or $20 or more dollars a piece for tags pre-programmed to do a specific task. Amazon is soon expected to offer the tags with varying program options.

The business potential for smart stickers is tremendous. Use of these stickers is a fresh and intuitive way to attrack smart phone users. Smart Stickers can be attached to shop windows or doors for an eye-catching ‘call to action’ to engage consumers. Smartphone users can ‘tap’ their mobile phone to retrieve details of a property from real estate agents, download a restaurant’s menu, call a taxi or claim an incentive voucher relating to a window advertisement even when the business is closed. The possibilities are only limited by a business’s imagination.

Guru technologies already has the know-how to program Smart Stickers. We are looking forward to opportunities to work with companies on the cutting edge, looking for innovative ways to market to customers.

Source information:

  • Bloomberg Businessweek July 16-July 22, 2012 issue “Plastering the World with Smart Stickers”
  • http://news.yahoo.com/smart-poster-ltd-launches-nfc-smart-stickers-080001576.html